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Industries

Retail

Find profitable retail locations with AI insights

CRE

Maximize returns across commercial properties

CPG

Optimize product distribution and market coverage

Entertainment

Drive more visitors to entertainment destinations

Banking & Finance

Identify high-potential markets for financial growth

Civic

Support smarter community planning and development decisions

Restaurants

Find high-potential locations for restaurant growth

Brokerage Firms

Identify opportunities and make smarter property decisions

Advertising

Identify high-traffic locations for OOH advertising.

Healthcare

Identify high-potential locations for healthcare growth

Car Washes

Identify high-potential sites, customer demand, and optimize car wash expansion across India.

Automotive

Identify high-potential locations for automotive growth

Fitness and Gyms

Use location data to find the right sites, and expand fitness businesses smarter.

Pet Supplies

Discover the best locations for your pet business.

Wellness

Smarter wellness growth with AI-powered location and consumer insights.

Pricing

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Consumer Insight, Mapped to Every Shelf and Street in India

MapZot.IN turns store-level location data, footfall and consumer behaviour into CPG analytics your category, sales and marketing teams can act on, from a metro flagship outlet to the next kirana store in tier‑3 India

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CPG industry trends we track for India

The CPG industry trends shaping India move faster than most planning cycles. MapZot.AI keeps your teams close to the signals that actually predict cpg industry growth, not just last quarter's dashboard.

DEMAND

Quick commerce & hyperlocal demand

10–30 minute delivery is rewriting assortment and pack strategy street-by-street. We track dark store density against real footfall to show where demand is genuinely shifting.

GROWTH

Tier-2/3 & rural expansion

Much of India's cpg industry growth now sits outside metro cores. Our market analysis tools flag underserved pin codes before competitors do.

CHANNEL

General trade meets D2C

Kirana stores, modern trade and D2C now overlap for the same shopper. We map channel mix by micro-market so trade marketing spend follows the actual basket.

PRICING

Pack-size & price sensitivity

Inflation cycles push shoppers between SKUs and pack sizes. Consumer data analytics from MapZot.AI shows which price points hold volume in which geography.

CPG analytics built for how India actually shops

We combine geospatial data, point-of-sale signals and consumer surveys into a single layer of data analytics for business teams — so cpg analysis stops living in five different spreadsheets.

✓Store-level footfall and store traffic data updated continuously across formats
✓Shelf, assortment and out-of-stock intelligence by outlet cluster
✓Competitive market mapping down to the street and micro-market
✓Demand forecasting powered by ai and data analysis, not gut-feel

Visits

D Mart

Plot no. 1, New Rohtak Rd, opp. Changujee chikkers, Siddipura, Karol Bagh, New Delhi, Delhi, 110005

How it comes together

One pipeline turns scattered signals into decisions your regional and national teams can actually use.

Capture

Geospatial + POS + survey data

We pull in store traffic data, transaction feeds and consumer research across formats and geographies, cleaned and standardised.

Analyse

AI and data analysis engine

Our models run cpg analysis against demand, distribution and pricing patterns to surface what's actually moving the category.

Act

Dashboards, alerts & APIs

Insights land where your teams already work — dashboards for category leads, APIs for data teams, alerts for the field.

FAQs

CPG analytics is the practice of turning store, shopper and market signals into decisions — what to stock, where to distribute, and how to price. MapZot.AI blends geospatial data, store traffic data, POS feeds and consumer surveys into one layer of data analytics for business teams, so cpg analysis isn't scattered across five different tools.

We continuously monitor store traffic data, channel mix and demand patterns across metro, tier-2 and tier-3 India, from quick commerce dark stores to general trade outlets. That gives category and marketing teams an early read on cpg industry trends and cpg industry growth, instead of relying on quarterly reports.

You can run both primary research (surveys, in-field consumer studies) and secondary market analysis through the same dashboard. Our customer research tools are built specifically for CPG questions, pack-size preference, price sensitivity, category switching and distribution gaps so cpg market research doesn't need a separate agency engagement.

MapZot.AI combines real footfall signals with modelled estimates where direct data isn't available, and is transparent about which is which. Store traffic data is refreshed continuously by format, city tier and daypart, so field and trade teams are working off current conditions, not last quarter's numbers.

Recent Publications

Why Advertising Agencies in India Are Switching to Verified OOH Data — How TraffiRx Makes It Possible

Advertising

Every Impression Matters. But Is It Reaching the Right Audience?

Every media planner has heard the same pitch from an OOH vendor at some point: "This hoarding delivers over a million impressions a week." And every media planner has learned, the hard way, to be skeptical of that number.

For decades, Out-of-Home advertising in India has been sold on Average Daily Traffic (ADT) — a rough estimate of vehicles passing a site, often extrapolated from old traffic studies or, worse, vendor guesswork. Meanwhile, the digital half of an agency's media plan comes with granular dashboards: impressions, reach, frequency, daypart performance, all verifiable in real time.

That gap is exactly why more agencies are asking a simple but uncomfortable question before signing off on OOH budgets: "Can you prove it?"

This is where MapZot.AI's TraffiRx™ platform is changing the conversation.

24th July 2026

Why Advertising Agencies in India Are Switching to Verified OOH Data — How TraffiRx Makes It Possible
Advertising
Every Impression Matters. But Is It Reaching the Right Audience?
Every media planner has heard the same pitch from an OOH vendor at some point: "This hoarding delivers over a million impressions a week." And every media planner has learned, the hard way, to be skeptical of that number.
For decades, Out-of-Home advertising in India has been sold on Average Daily Traffic (ADT) — a rough estimate of vehicles passing a site, often extrapolated from old traffic studies or, worse, vendor guesswork. Meanwhile, the digital half of an agency's media plan comes with granular dashboards: impressions, reach, frequency, daypart performance, all verifiable in real time.
That gap is exactly why more agencies are asking a simple but uncomfortable question before signing off on OOH budgets: "Can you prove it?"
This is where MapZot.AI's TraffiRx™ platform is changing the conversation.
Read more →
24th July 2026

See what CPG analytics can do for your brand in India

Bring your next launch, distribution plan or trade budget — we'll show you the market analysis tools live on your own categories.

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